On December 31, 2024, the Canadian Professional Sales Association filed an assignment in bankruptcy. The Fuller Landau Group Inc. was named as Licensed Insolvency Trustee. As previously advised to you, member benefits will continue until December 31, 2025. Should you have any questions regarding the bankruptcy please email Natalie Phillips at nphillips@fullerllp.com.

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The Difference Between Loyalty and Retention

The term loyalty is frequently used as a catchall phrase to describe any strategy to motivate customers to remain customers. A retention strategy is not the same as a loyalty strategy. It’s important to know the distinction because a retained customer isn’t necessarily a loyal customer. Watch this week's episode to find out the difference between client retention and loyalty. The term loyalty is frequently used as a catchall phrase to describe any strategy to motivate customers to remain customers. A retention strategy is not the same as a loyalty strategy. It’s important to know the distinction because a retained customer isn’t necessarily a loyal customer. Watch this episode to find out the difference between client retention and loyalty.