Tech In Sales Report

Amidst the global pandemic, organizations have pivoted to a new way of buying and selling, where digital remote selling has become the norm. This has accelerated some shifts in the use of technology such as CRM and Sales Pipeline software because of the limited ability to conduct sales processes in-person and remote access to programs.

This integration of new technology into the sales process has many professionals asking, will this adoption disrupt my sales activities? How will the role of data analytics benefit me?

Our 2021 study of 300 survey respondents and 20 in-depth interviews among sales professionals, in partnership with Canada’s leading public affairs and market research expert, Abacus Data, takes a deep dive into the perception of the growing use of technology in sales, and its ever-evolving role in the profession.

DOWNLOAD IN ENGLISH

DOWNLOAD IN FRENCH