A core element of success in B2B sales is having a steady flow of viable opportunities in your pipeline, leading to you consistently planning, engaging, converting, and generally executing your sale in a way that allows you to predictably exceed quotas.
In this virtual training session, you’ll learn how to understand the buyer’s state of readiness, including related impacting factors shaped by their role in an organization, and the buyer’s market view/bias.
You’ll also explore what a clear, executable definition of value should look like and how that facilitates communication and engagement by all buyers, regardless of current state or profile.
Language: English