On December 31, 2024, the Canadian Professional Sales Association filed an assignment in bankruptcy. The Fuller Landau Group Inc. was named as Licensed Insolvency Trustee. As previously advised to you, member benefits will continue until December 31, 2025. Should you have any questions regarding the bankruptcy please email Natalie Phillips at nphillips@fullerllp.com.

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Virtual Training Session: Build your Value Stack- How to Effectively Present your Value to Buyers

A core element of success in B2B sales is having a steady flow of viable opportunities in your pipeline, leading to you consistently planning, engaging, converting, and generally executing your sale in a way that allows you to predictably exceed quotas. In this virtual training session, you’ll learn how to understand the buyer’s state of readiness, including related impacting factors shaped by their role in an organization, and the buyer’s market view/bias. You’ll also explore what a clear, executable definition of value should look like and how that facilitates communication and engagement by all buyers, regardless of current state or profile. Language: English

value stack
A core element of success in B2B sales is having a steady flow of viable opportunities in your pipeline, leading to you consistently planning, engaging, converting, and generally executing your sale in a way that allows you to predictably exceed quotas.

In this virtual training session, you’ll learn how to understand the buyer’s state of readiness, including related impacting factors shaped by their role in an organization, and the buyer’s market view/bias.

You’ll also explore what a clear, executable definition of value should look like and how that facilitates communication and engagement by all buyers, regardless of current state or profile.

Language: English