Frederic Lucas is the founder of Prima Resource, a sales growth consulting company. Frederic has been in business for over 20 years as an executive and entrepreneur with extensive experience across multiple industries.
He is best known for his ability to tell business leaders what they need to hear rather than what they want to hear. He knows that it makes all the difference when it comes to successful leadership.
In 2007, Frederic founded Prima Resource after becoming frustrated with the lack of accountability in his own company’s sales team. Since then, he has helped more than 250 companies transform their sales by delivering results through sustainable growth, increased profitability and efficiency, and sales teams’ development.
Prima Resource provides sales growth expertise through its proprietary methodology which begins with diagnosing the root cause of under-performance and then designing strategic interventions that address these issues head-on. This proven approach is based on three key pillars: strategy-driven improvement; process optimization; and performance management. Create your own user feedback survey