Everyone in sales is talking about using social media to close deals. Social selling is an established approach to selling that allows salespeople to target, engage and build relationships with prospects and customers.
For those who still don’t use social platforms or who are new to sales, social selling may seem to lack authenticity. When done right, however, it is a powerful way to reach new audiences in the right ways. If you’re wondering how to begin social selling, read our tips for social selling beginners and download this Meeting in a Box, a 15 minute guided presentation to help your sales team grow their skills.
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