On December 31, 2024, the Canadian Professional Sales Association filed an assignment in bankruptcy. The Fuller Landau Group Inc. was named as Licensed Insolvency Trustee. As previously advised to you, member benefits will continue until December 31, 2025. Should you have any questions regarding the bankruptcy please email Natalie Phillips at nphillips@fullerllp.com.

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Meeting in a Box - PROFESSIONAL SALES CONDUCT HANDBOOK – WEEK 3

WEEK 3 Introduction: The importance of personal branding in sales

Today’s top salespeople don’t rely on acting like gatekeepers during the sales process. It is no longer just about qualifying and converting leads which come your way. The highest-performing sales professionals are those that actively position themselves as a go-to resource within their given market. Let’s consider some key steps to help your personal brand grow.

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