WEEK 1 Introduction: Acting with integrity to drive results
In the past, the perhaps unfair reputation of a sales rep was that they were a little slimy and maybe even underhanded; the type of people that would do and say anything to make a deal.
Today, those values wouldn’t get anyone very far in the highly visible and accountable world of social media and sales. What’s more, sales pros who truly have integrity are more successful in the long run because they don’t take short cuts or make questionable deals that come back to bite them.
And most importantly, customers trust sales reps who have integrity- and we all know that a successful, long-term customer relationship is built upon trust.