An effective follow-up is a key element of the sales process, but all too often salespeople lose the attention of their prospects after the initial pitch. Why? There are many reasons why you might lose engagement, but usually, it comes down to a lack of personalization and ineffective follow-up communications.
So what should you do? Read on to learn the key follow-up strategies you need to employ to keep your prospect engaged and, more importantly, keen to buy.
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