Video

Simplicity is a hidden power in all communications and especially for sales but, most firms don’t know how to develop or apply it. To create true competitive advantage – along with a stronger brand, collective confidence, and even increased margins – your approach must harness conversational logic, memory dynamics, and razor-sharp clarity to become a game-changing sales framework.

A Verbal Branding & Simplicity approach moves your sales from “me too” tactics to a robust strategy.

Watch this webinar with Stephen Melanson and be sure you’re getting results that push you to the next level of success. Among other lessons, you’ll learn:

- ‘Verbal Branding’ philosophies that are mission-critical and immediately usable
- Why ‘Simplicity’ is the most important tool for growth, margin, and confidence
- A strategic model that becomes a multi-impact framework for firm-wide performance - Why the elevator pitch mindset should be eliminated forever
- How to avoid being seen as a commodity in your market - A 20-second method to better qualify prospects
- How to connect the sales effort to an internal ‘same page’ culture