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HomeSales Training › Professional Selling
Professional Selling

Become your customers' business partner
Location:
Calgary, Edmonton, Halifax, London, Montreal, Ottawa, Toronto, Vancouver, Winnipeg
Course Fee:
CPSA Member $1,395
Non-members $1,495
Professional Selling with Certification $1,595
- Save up to $345
Course fee includes instruction, workbook and tools, luncheons, refreshments, and Certificate of Program Completion.
Download seminar brochure
RESERVE your seat today!

In today's highly competitive and ever-changing marketplace, buyers expect more from you – information, expertise and professionalism. They demand value not only in your products and services but in your relationship with them as well.

All selling roles have common elements, you are required to:
  • Face people who say no
  • Plan how to reach your goals
  • Balance your own interests with those of your customers
  • Influence people to be successful
  • Communicate effectively to make customers recognize the value of your products
CPSA's Professional Selling prepares you to succeed in all of these areas and others.
This program is based on validated sales research, developed in conjunction with Human Resources and Skills Development Canada. It will help you establish yourself as the kind of person any buyer would want as a partner. You will learn how to use consultative selling techniques and practise them through role playing, group exercises and business case studies. You will learn a step-by-step process that you can implement immediately for acquiring and retaining customers.
Who Should Attend
  • Sales Representatives
  • Account Executives
  • Business Owners, Operators, and Partners
  • Entrepreneurs
  • Service Representatives
  • Account Managers
  • General Managers
  • Product Managers
  • Sales Managers who want to set a benchmark for their sales team
  • Past participants of CPSA's Communicating with Impact or Effective Negotiating Strategies.
This program is designed for all sales professionals.
A minimum of two years of sales experience is recommended.
Key Course Benefits
  • Maximize your sales effectiveness by adopting the leading-edge Consultative Selling methodology
  • Discover the strategic framework to plan a successful first visit and obtain a go-forward commitment
  • Enhance your professional sales skill level and expertise to retain customers and expand business opportunities
  • Discover the tactical, strategic, and self-management skills necessary to consistently exceed your customers’ expectations
Course Content (3-day program)
Download seminar brochure or Download the full program brochure

Participation in this Consultative Selling program fulfills the education requirement for the Certified Sales Professional (CSP) designation, giving you high-profile recognition as a sales professional. Gain the competitive edge – become a Certified Sales Professional (CSP)

Five Easy Ways to Register
Online: www.cpsa.com/CourseCalendar
E-mail: Completed registration form to SalesSuccess@cpsa.com.
Phone: Call 1.888.267.CPSA (2772)
In Toronto, call 416.408.2685
Fax: Completed registration form to 416.408.2684
Mail: Completed registration form to Canadian Professional Sales Association, 310 Front Street West, Suite 800, Toronto, ON M5V 3B5

After taking this course, you may want to consider registering for CPSA's Effective Negotiating Strategies, Strategic Account Management or Communicating to Influence Buying Decisions.


Our participants say…
"CPSA's Professional Selling is the best and most satisfying course that I have had the pleasure to participate in. It has definitely added tremendous value to my personal and career development."
- Gabriela Cano Jauregui, Sales & Marketing Specialist, Royal Group Technologies

"Over the years, I've taken a number of selling seminars. The CPSA's Professional Selling program is the only course that actually pulled all the necessary selling skills together. It touched on the tactics and strategies every sales person needs to know. As an experienced salesperson, it identified my weaknesses and provided solutions for me to be truly successful."
- Mark A. Coleman, CET, CSP, Director of Channel Sales, Forming Technologies Inc.

"As a new salesperson I feel ready to start my journey as I now have a framework to pull from. The information presented in this Professional Selling course will benefit me enormously."
- Amanda Ross, Pink Elephant

"After being in sales for 18 years, I learned that there are areas (concepts of day three) that need to be worked on. Professional Selling should definitely help."
- Dave Loewen, OSBA

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