CPSA has teamed up with The Business Source to offer you FREE access to selected book summaries on a wide range of business topics from the latest business best-sellers.
Each summary is approximately 5 pages in length and takes only 15 minutes to read. Each summary outlines the key concepts of each book in a concise, easy-to-read format. Topics covered include leadership, managerial effectiveness and career advancement to help you get the most from yourself and your employees
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Most marketers believe that a firm's primary goal is to identify and profitably
satisfy customer needs…
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