http://www.cpsa.com.com/This is the syndication feed for the newsletter articles on www.cpsa.com.editor@cpsa.comCopyright 2008, Canadian Professional AssociationMon, 13 Oct 2008 07:29:17 GMTMarketinghttp://cpsa.com/newsletters/articleread.aspx?articleid=259Turning a prospect into a customer is the core function of the salesperson and the lifeblood of an organization’s revenue stream. Complex customer approval processes and signoffs from multiple departments lengthen the sales process and make it more difficult to gain consensus from the proper decision-makers. Once the customer has made a decision to purchase, there may be multiple rounds of negotiation on pricing, terms, and contract details that involve management and legal professionals from y Mark AlexanderFri, 04 Jul 2008 12:24:27 GMTMarketinghttp://cpsa.com/newsletters/articleread.aspx?articleid=255It is far easier to sell a branded product. When you are the underdog, you have to compete that much harder to win against a strong brand. The typical sales tactics are to discount and to pile on value-add services. Either way, the cost of the sale is higher for an unbranded product. The same is true for people. Salespeople that are well known in their industry with a strong reputation and referral network are a force to be reckoned with. Why? They have a brand. Jeremy MillerThu, 19 Jun 2008 11:26:19 GMTMarketinghttp://cpsa.com/newsletters/articleread.aspx?articleid=249In today’s corporate structure, everyone is trying to get an “edge.” Companies want to wow their customers, their stakeholders and even their employees so their brand and their message stay relevant and meaningful in the current marketplace. Jon StetsonFri, 09 May 2008 08:26:36 GMTMarketinghttp://cpsa.com/newsletters/articleread.aspx?articleid=243Many companies and their decision-makers require written proposals, and if you are like many salespeople, you probably shudder at the thought of this request. However, writing a good proposal doesn't have to be painful providing you keep a few points in mind. Kelley RobertsonThu, 24 Apr 2008 11:10:58 GMTMarketinghttp://cpsa.com/newsletters/articleread.aspx?articleid=232When making a sales presentation, you know that product photos are vital to give the prospect a visual connection with the product. How can you make the photos have the greatest impact and help close the sale? By following these best practices. David Paradi Thu, 28 Feb 2008 12:13:04 GMTMarketinghttp://cpsa.com/newsletters/articleread.aspx?articleid=217Add On Selling with E-Mail : How to Leverage What Ya Got Jim DomanskiMon, 17 Dec 2007 07:32:38 GMTMarketinghttp://cpsa.com/newsletters/articleread.aspx?articleid=215Tips and Techniques - 5 Misconceptions about Service Lead Generation Mike Schultz and John DoerrMon, 17 Dec 2007 06:26:23 GMTMarketinghttp://cpsa.com/newsletters/articleread.aspx?articleid=20910 Dynamite Tips for Presenting with the Overhead Projector George TorokMon, 17 Dec 2007 04:25:15 GMTMarketinghttp://cpsa.com/newsletters/articleread.aspx?articleid=208Saving Your E-Customers from Defection Jill GriffinMon, 17 Dec 2007 02:56:07 GMTMarketinghttp://cpsa.com/newsletters/articleread.aspx?articleid=207Show and Tell John BoeMon, 17 Dec 2007 02:53:22 GMTMarketinghttp://cpsa.com/newsletters/articleread.aspx?articleid=201Handling Questions with Authority George TorokMon, 17 Dec 2007 02:41:01 GMTMarketinghttp://cpsa.com/newsletters/articleread.aspx?articleid=197Not Enough New Business? Specialize Albert (Ally) MotzMon, 17 Dec 2007 02:29:09 GMTMarketinghttp://cpsa.com/newsletters/articleread.aspx?articleid=194The Presentation Trap: Why Making Presentations Can Cost You the Sale Jeff ThullMon, 17 Dec 2007 02:17:44 GMTMarketinghttp://cpsa.com/newsletters/articleread.aspx?articleid=186Trade Show Invitations That Work Barry SiskindMon, 17 Dec 2007 01:46:04 GMTMarketinghttp://cpsa.com/newsletters/articleread.aspx?articleid=179Sales Tips and Techniques - Why Are Customer Satisfaction Surveys Important? Fred SarkariMon, 17 Dec 2007 01:10:11 GMTMarketinghttp://cpsa.com/newsletters/articleread.aspx?articleid=176News Item - Are You Media Savvy? Halina St. JamesMon, 17 Dec 2007 00:56:27 GMTMarketinghttp://cpsa.com/newsletters/articleread.aspx?articleid=174Special Offer of the week - Connect with Sales Professionals Across Canada Lisa BrownMon, 17 Dec 2007 00:52:06 GMTMarketinghttp://cpsa.com/newsletters/articleread.aspx?articleid=170Sales Tips and Techniques - Best Practices in B2B Marketing Brett RuffellMon, 17 Dec 2007 00:38:42 GMTMarketinghttp://cpsa.com/newsletters/articleread.aspx?articleid=167Sales Tips and Techniques - Tips For Hiring a Stand Up Comedian Russell RoyMon, 17 Dec 2007 00:30:11 GMTMarketinghttp://cpsa.com/newsletters/articleread.aspx?articleid=164Sales Tips and Techniques - How to Write Powerful Bullet Points Dave ParadiMon, 17 Dec 2007 00:25:52 GMTMarketinghttp://cpsa.com/newsletters/articleread.aspx?articleid=162The Dos and Don'ts of Email Christina CavanaghMon, 17 Dec 2007 00:22:59 GMTMarketinghttp://cpsa.com/newsletters/articleread.aspx?articleid=149SRC Offer of the Week - Secrets of Question-Based Selling Thomas A. FreeseSun, 16 Dec 2007 23:28:06 GMTMarketinghttp://cpsa.com/newsletters/articleread.aspx?articleid=148Sales Pitch—or Selling Conversation? Helen WilkieSun, 16 Dec 2007 23:22:21 GMTMarketinghttp://cpsa.com/newsletters/articleread.aspx?articleid=142Q & A with Colleen Francis, CSP Expanding and Clarifying Questions Colleen Francis, CSPSun, 16 Dec 2007 07:43:33 GMTMarketinghttp://cpsa.com/newsletters/articleread.aspx?articleid=137Questions, questions, questionsy Barry SiskindSun, 16 Dec 2007 07:33:53 GMTMarketinghttp://cpsa.com/newsletters/articleread.aspx?articleid=133Voice Power Lynda GoldmanSun, 16 Dec 2007 07:28:29 GMTMarketinghttp://cpsa.com/newsletters/articleread.aspx?articleid=132Are Your Collateral Materials Doing More Harm Than Good? Keith Rosen, MCCSun, 16 Dec 2007 07:23:11 GMTMarketinghttp://cpsa.com/newsletters/articleread.aspx?articleid=125Pop the Question Colleen Francis, CSPSun, 16 Dec 2007 07:09:20 GMTMarketinghttp://cpsa.com/newsletters/articleread.aspx?articleid=124Attracting New Business on a Shoestring Budget Kelley RobertsonSun, 16 Dec 2007 07:06:12 GMTMarketinghttp://cpsa.com/newsletters/articleread.aspx?articleid=12210 Tips on Impromptu Speakingy George TorokSun, 16 Dec 2007 06:59:32 GMTMarketinghttp://cpsa.com/newsletters/articleread.aspx?articleid=121Who Stole My Customer? Winning Strategies for Creating and Sustaining Customer Loyalty Harvey ThompsonSun, 16 Dec 2007 06:54:52 GMTMarketinghttp://cpsa.com/newsletters/articleread.aspx?articleid=119Not Enough Fresh Sales Leads? - "Sales is the New Marketing" Martin WalesSun, 16 Dec 2007 06:40:48 GMTMarketinghttp://cpsa.com/newsletters/articleread.aspx?articleid=115An Email EvolutionY CHRISTINA CAVANAGHSun, 16 Dec 2007 05:34:15 GMTMarketinghttp://cpsa.com/newsletters/articleread.aspx?articleid=110The Hidden Costs of PowerPoint Sales Presentations Dave Paradi, MBASat, 15 Dec 2007 10:57:28 GMTMarketinghttp://cpsa.com/newsletters/articleread.aspx?articleid=99Turning Trade Show Visitors into Qualified Leads Barry SiskindSat, 15 Dec 2007 08:04:31 GMTMarketinghttp://cpsa.com/newsletters/articleread.aspx?articleid=91Everything Starts With a Conversation Michel NeraySat, 15 Dec 2007 05:48:51 GMTMarketinghttp://cpsa.com/newsletters/articleread.aspx?articleid=89Make Your Booth Presentations Effective Barry SiskindSat, 15 Dec 2007 03:28:15 GMTMarketinghttp://cpsa.com/newsletters/articleread.aspx?articleid=86Closed-Ended Questions - How to use a specific type of question to get a definite answer Brian TracySat, 15 Dec 2007 03:21:10 GMTMarketinghttp://cpsa.com/newsletters/articleread.aspx?articleid=84The Impact Statement Builder Richard PetersonSat, 15 Dec 2007 03:15:39 GMTMarketinghttp://cpsa.com/newsletters/articleread.aspx?articleid=78Do Your Proposals Smell Like Boilerplate? Tom SantSat, 15 Dec 2007 02:56:32 GMTMarketinghttp://cpsa.com/newsletters/articleread.aspx?articleid=75Marrying Sales and Marketing Roy ChitwoodSat, 15 Dec 2007 02:46:35 GMTMarketinghttp://cpsa.com/newsletters/articleread.aspx?articleid=74Build Marketing Relationships George TorokSat, 15 Dec 2007 02:43:03 GMTMarketinghttp://cpsa.com/newsletters/articleread.aspx?articleid=66Techniques for professionally ending a booth conversation Barry SiskindSat, 15 Dec 2007 02:22:32 GMTMarketinghttp://cpsa.com/newsletters/articleread.aspx?articleid=513 Ways to Increase Your Exposure and Credibility Terri Roulette McCartneySat, 15 Dec 2007 01:19:35 GMTMarketinghttp://cpsa.com/newsletters/articleread.aspx?articleid=48Client-Centered vs. Self-Centered Proposals - A Quiz Tom SantSat, 15 Dec 2007 01:07:33 GMTMarketinghttp://cpsa.com/newsletters/articleread.aspx?articleid=44Four Golden Rules of E-Mail Marketing Mike FerrantiSat, 15 Dec 2007 00:54:24 GMTMarketinghttp://cpsa.com/newsletters/articleread.aspx?articleid=41Need a powerful competitive immunity booster? Try presentations Mark Shonka and Dan KoschSat, 15 Dec 2007 00:44:52 GMTMarketinghttp://cpsa.com/newsletters/articleread.aspx?articleid=375 Facts That Will Have Your Re-Writing Your Web site in A Hurry Aran KaySat, 15 Dec 2007 00:03:20 GMTMarketinghttp://cpsa.com/newsletters/articleread.aspx?articleid=30Wield Your Presentation Power: How to Deliver the Best Mark Shonka and Dan KoschFri, 14 Dec 2007 23:23:02 GMTMarketinghttp://cpsa.com/newsletters/articleread.aspx?articleid=19Blogs and Podcasts May Be Your Answer Peter KoeppelFri, 14 Dec 2007 22:06:46 GMT